Wonderwall: An Artistic Journey from Dream to Reality

Launched in 2019 with the slogan "Art Changes Life," Wonderwall is a unique platform where artists share their experiences and art, along with planning, producing, and selling related products. We partnered with Wonderwall from its early stages, building the core brand identity that brought their vision to life.

Our Role and Design Strategy

Our work spanned creative direction, BI development, editorial, merchandise, and UI/UX. Based on Wonderwall's existing logo and slogan, we crafted a minimalist and scalable brand framework using black and white, designed with global expansion in mind.

A key focus was individual artist branding. We developed unique sub-identities derived from each artist's quotes and ideas. This extended to merchandise creation and was showcased through new UI/UX, effectively highlighting their distinct personalities. The brand identity we established maintained remarkable consistency, evolving with the company's growth while preserving its core essence.

Wonderwall's Success and Our Contribution

Through collaborations with renowned artists like Hwang Jung Min and Gong Hyo Jin, Wonderwall solidified its position as a platform for creativity and inspiration. Its impressive growth—25 billion KRW investment in 2022, over 40 billion KRW revenue in 2023, and a successful IPO in late 2024 with a market capitalization exceeding 320 billion KRW—demonstrates the pivotal role our robust branding strategy played in Wonderwall's business success.

The Wonderwall project is a testament to our capabilities not just as partners, but as a strategic creative team that transforms client visions into tangible realities and drives significant business growth.

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