OTHER MARS is a frozen pet food topper shop born from a long-standing commitment to thoughtful, wholesome nutrition for dogs. It began in 2016 with Kitchen Soop, a quiet store focused on natural meals for companion animals. In 2020, it evolved into All Day Organic, and in 2022, reemerged with TIN as OTHER MARS—a brand that blends culinary craftsmanship with emotional depth.

Handmade pâté, protein balls, floating purée, and small-batch snacks—all created by a meticulous team who sees pet food as an act of care rather than commerce. OTHER MARS exists to share this philosophy with more dogs and dog-lovers, one honest bite at a time.

Over a five-month collaboration, TIN led the brand’s creative transformation—developing a new BI system, refining product naming, and reimagining packaging design. Our focus was to retain the brand’s core values while creating a distinct and memorable visual identity that reflects its quiet integrity.

Through multiple workshops and in-depth conversations, we helped translate OTHER MARS’s sincerity into a consistent visual language. The result is a brand that no longer feels hidden or niche—it’s now recognized, remembered, and respected.