The Rarelee rebranding project focused on redefining its brand identity with the tagline “Highlight your strengths,” emphasizing its mission to showcase customers’ unique strengths. Rarelee’s core values—Highlight, Clarify, and Creative—reflect its commitment to illuminating customer potential, making it clear, and expressing it creatively. The project utilized pixelated monotones, highlighted visual elements, and six color variations to establish Rarelee’s distinctive brand identity.

Additionally, editorial designs for the Make-up, Fashion, and Hair categories, as well as a user-friendly website UX/UI, were developed. The editorial designs combine Rarelee’s signature visual style with intuitive and sophisticated layouts, while the website ensures a seamless and convenient experience for navigating complex application processes. The Rarelee rebranding clearly conveys its philosophy of empowering customers by highlighting their strengths, providing a unique and impactful brand experience.