We creatively utilized Shake Shack’s brand slogan, 'Stand For Something Good', to design and produce indoor and hoarding artwork that represents a journey to the brand in the form of a maze.

This project was thoughtfully crafted to reflect the characteristics of the park in front of the store. The artwork was designed not only to be visually engaging for customers viewing it from the park but also to offer an interactive and playful experience, like a game. By illustrating the concept of 'Stand For Something Good' as a path, the artwork invites visitors on an enjoyable and immersive journey to Shake Shack, extending the brand experience into the public space.

Our unique approach goes beyond simple decoration, focusing on creatively and intuitively connecting the brand with its customers.