Project Description
STUFFS FROM ISLAND™ didn’t begin in Jeju.
It began with a longing—for somewhere else.
A quiet yearning for stillness, for distance, for an island that may not even exist. The brand was originally created to sell regional specialties, but we reimagined it not as a physical place, but as a sensory island—one that lives in feeling, not geography.
The products of STUFFS FROM ISLAND™ aren’t simply things to be bought. They are small moments of escape, souvenirs from a place between here and somewhere softer. Each piece is special, but never showy.
Unfamiliar, yet quiet. A minimal bird silhouette bridges the space between nature, island, and imagination, a visual metaphor for freedom without weight. The soft pink that defines the brand doesn’t echo a tourist destination. It feels more like a sunset from memory, half-remembered, half-imagined.
STUFFS FROM ISLAND™ isn’t a brand that sells products. It offers you a moment you’re allowed to pause in—and stay a little longer.
What We Did
Creative Direction, Naming, Brand Identity, Photography Direction, Packaging